I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media. The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers? The uncertainty regarding the actual business value of investing in social media certainly reflects my own experience – here are two previous articles on the subject:...

NASA’s Curiosity rover on Mars has created some wonderful imagery since it landed on the planet’s surface back in December 2012. Its original two-year mission has been extended indefinitely and it continues to pump back a lot of data and gorgeous photography to earth. It’s even shot its own selfies. Now, though, it’s really outdone itself, by capturing almost 1,200 individual images over four days to create this stunning 1.8 billion pixel panorama....

NASA’s Parker Solar Probe was launched in 2018 with a goal to explore our Sun. And now, three years later, the probe has reached its destination and “touched” the sun, getting closer to it than any space probe before. Parker entered the Sun’s corona, and as if it wasn’t impressive enough – it also sent back the first photos from out there. The probe sampled particles and magnetic fields in the corona and discovered the patterns in the solar wind....

OM Digital really seems to have taken the initiative since taking over from Olympus. Along with the recent joint live stream chat with Panasonic, they’ve relaunched the official Micro Four Thirds website with a completely new redesign. The new website, they say, has been designed to enhance the overall user experience and now offers search and mobile-friendly features. The idea seems to be that the Micro Four Thirds ecosystem has grown so large now that it needed better organisation for its users to be able to find what they need, including products from the 56 companies they say support the Micro Four Thirds camera system....

Welcome to another edition of Entitled Celebrity Gets Sued! This time it’s Paris Hilton’s turn. Photographer Claudia Fiorella Occhipinti filed a lawsuit against Hilton for editing her photographs and posting them on Instagram without permission. Occhipinti had taken the images for a specific ad campaign with Hilton for her Electricity Perfume line. The photographer claimed that her images of Hilton could only be used by Hilton to promote her perfume “in media, on packaging, or in advertising, and that no sub-licensing is allowed....