Has COVID-19 impacted the look of advertising campaigns? Maybe – but probably not by as much as you might think. What is impacted, however, is the way that a commercial photography set operates for the foreseeable future. As an advertising photographer, you are responsible for everything that happens on set while shooting a campaign. This can range from not just the lighting scheme, but the choice of using craft services versus having a chef on set, choosing the appropriate camera and related equipment, and most importantly the safety of everyone present....

Cross polarization is a technique that uses two polarizing filters – one on the light source and on e on the camera lens – to get rid of unwanted specular reflections. The following slideshow illustrates the effect at varying degrees, depending on the orientation of the filters with respect to each other. Understanding polarized light Understanding polarized light So let’s have quick look at the science of it: light is a form of electromagnetic radiation, meaning that it consists of waves, oscillating perpendicular to its direction....

Many portrait photographers obsess about the clothes their subjects wear on a shoot. They’re often asked to avoid certain colours, or patterns, or given a colour scheme to try and follow. But what about the photographer’s clothes? And this isn’t a matter of how professional you look in front of your clients. It’s all about the light that reflects off you and back toward your subject. In this short video from the Koldunov Brothers, we see a practical demonstration of two different scenarios....

There was a heated discussion caused by the entrance of cameras without a mirror into the market, also as known as “mirrorless” or “CSC”. This debate was fueled perhaps not so much by the absence of the mentioned mirror, as by the replacement of the essential optical viewfinder with the new and improved electronic viewfinder. It can’t be denied that this debate wouldn’t have been that controversial, if it were not for the traditional brands still holding tight to the mirror and the optical viewfinder, while the emergent, or minority brands, have embraced the electronic viewfinder and the “mirrorless” concept as a new standard with no way back....

It’s now 2021, and the Fujifilm X-T20 was released in 2017, uses Fujifilm’s X-Trans III sensor technology, and has been superseded by cameras like the X-T30 and X-S10 (both X-Trans IV). So why would it be the camera I recommend to people in 2021? Let me explain… Image Quality: Image Quality: The first thing of note is the image quality output of the X-T20. It has great dynamic range, great rendering, and at 24mp, has plenty of megapixels to play with....