Kodak is certainly one of the most iconic names in the photography industry. At the same time, it’s also one of the companies with the most turbulent history. This brilliant video from Wall Street Journal guides you through 140 years of Kodak’s history in only eight minutes and shows you all ups and downs of the former tech giant. The founder of Kodak, George Eastman, started the photography business in 1880....
When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client. But how do you go about identifying who they are?...
Finding a specific niche is one of the things you should do if you want to be a professional photographer. But it’s not as straightforward as it sounds. In this video, Scott Choucino discusses why photographers should find their niche and how it will affect their business. But what’s also important – he shares some advice on how to do it. Scott shares his experience and the story of his journey towards finding his niche....
In his previous tutorial, Malaysian photographer Andrew Boey showed you why a white wall is the only backdrop you’ll ever need. After turning white to black, in his latest tutorial, he teaches you to get all kinds of vibrant colors from a plain white wall. You don’t need a backdrop or Photoshop, but some speedlights, light modifiers and color gels. Andrew and his model Nadeen demonstrate the turning of a white wall in a background that can take any color you like....
If you tend to create lots of crazy self-portraits as I do, a good technique to know is how to quickly change skin tone in Photoshop. Like the above image, one of my favorite things is to turn people into zombies. If you work for me its only a matter of time before you are in front of the camera, ready to be zombified! The trick is to start with the skin color and work it from there....
