Popular lens (and camera) manufacturer Sigma has said that they are going to be giving priority to their DN line of mirrorless system lenses, going forward. A tweet posted by Sigma CEO Kazuto Yamaki confirmed this, stating that while the primary focus will be on DG DN full-frame mirrorless lenses, they will also be working on DC DN lenses for APS-C and Micro Four Thirds. The translated tweet reads… Sigma currently produces more than 50 lenses, for many different brands and systems including Nikon, Canon, Sony, Olympus, Pentax as well as their own Sigma cameras....

Here’s a letter from me, a reformed influencer. We’ve covered the many changes to social media for photographers in 2022, including the VERO vs Instagram debate, the time we should spend on social media, and how Instagram is switching to a more video-centric feed. I’ve been thinking long and hard about social media for photographers, and I think I’ve cracked a piece of the puzzle. What I’ve found is particularly useful when it comes to mindfulness and mental health and here it is:...

Well, the lens that was apparently up for sale on Yahoo Auctions 10 days ago has now officially been announced by Sony. Yes, the Sony FE 200-600mm f/5.6-6.3 G OSS lens is finally here. As is the Sony FE 600mm f/4 GM OSS. They’re massive monsters of lenses, and they’re shipping in only 2 months. So, let’s get the expensive one out of the way first. This is the Sony FE 600mm f/4 GM OSS....

The Sony A7III announcement that some were expecting yesterday never happened. Perhaps Sony simply didn’t want to compete with Apple’s new iPhone releases. Regardless, Sony did still have an announcement yesterday, which included the Sony RX10 IV; a 20.1MP bridge camera with a Zeiss 24-600mm lens that shoots up to 24 still photographs per second. The biggest focus on the new RX10 IV seems to be on speed. Both shooting speed as well as autofocus speed....

AI is here to make our lives easier while getting stronger editing. And it’s improving on a day-to-day basis. So far, we’ve compared AI Upscaling, AI Sharpening, and AI Noise Removal. The results have been quite interesting. AI is driven by Machine Learning (ML), which is in a constant state of flux. The algorithm is constantly evolving as more training data flows in. Usually, it changes for the better, but as with any development, they sometimes just break and have to start all over again....