OM Digital really seems to have taken the initiative since taking over from Olympus. Along with the recent joint live stream chat with Panasonic, they’ve relaunched the official Micro Four Thirds website with a completely new redesign. The new website, they say, has been designed to enhance the overall user experience and now offers search and mobile-friendly features. The idea seems to be that the Micro Four Thirds ecosystem has grown so large now that it needed better organisation for its users to be able to find what they need, including products from the 56 companies they say support the Micro Four Thirds camera system.
So far, OM Digital seems to be going through all the right motions to invigorate not only the Olympus products it’s inherited but the Micro Four Thirds system as a whole. They say that through the new website, they will provide new content such as product information and to “convey the merits of Micro Four Thirds to more customers” in order to promote the system.
With new products seemingly on the way from OM Digital, the company’s actions so far offer some hope for the system’s future. A future that’s been in doubt for the last couple of years. Let’s just hope they keep it up when that “new shine” wears off. It would be nice to see the Micro Four Thirds system developing and growing as a whole again from its main two players, rather than just new lens releases by third parties. Hopefully, Panasonic will be able to give us some solid news on the impending GH6 soon – it’s already been over six months since they told us it was coming.
